IT and Customer Relationship Management Essay Example for Free

IT and Customer Relationship Management EssayRead the Harvard Business inform case for Maru Batting Center, KEL688. The optional technical note, Using Customer Relationship Management to Analyze the spirit Value of a Customer KEL695, can also help walk through the exercises. The data in Excel format is available for download in the course package, KEL691. Answer the questions below based on only information saveed in the case and your understanding of the case.You may answer the questions in either strain or bullet points form. Be concise and substantiate your answers with logical arguments and flow of thoughts. Question 1What is the client acquisition cost for Maru Batting Center (MBC) for the following customers?a) A Little unifyrb) A Summer batterc) An Elite Ballplayer if MBC places the ad in the local baseball game game enthusiasts magazined) An Elite Ballplayer if MBC purchases the key and invites all target customers to the gala evente) An Entertainment seekerQue stion 2Without discounting cash flows to don into account the time value of money, how soon will MBC break even on the following customers?a) A Little Leaguerb) A Summer Sluggerc) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazined) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala evente) An Entertainment questerQuestion 3Taking into account the time value of money and assuming that 100 per centum of a customer segment will have experienced attrition once the net presentvalue of annual profits per customer falls below 100, what is the lifetime value to MBC of the following customers?a) A Little Leaguerb) A Summer Sluggerc) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazined) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala evente) An Entertainment SeekerQuestion 4Little League representatives have approached MBC from the nearby Chiy oda ward who are eager to net profit the jersey subsidy the Minato ward has enjoyed due to the companys sponsorship. Because the parents of Chiyoda Little Leaguers will have to live on a greater distance, Maru believes there will be a lower response rate (8 percent) and a lower retention rate (65 percent), which she can make up for by purchasing slightly lowerquality jerseys, reduce the cost of sponsorship to just 600 per player. However, the Chiyoda ward representatives demand that theirs be the only ward receiving such a sponsorship, which direction MBC must choose between the two wards. The Chiyoda representatives argue that because their ward has twice the number of Little League customers, it is more attractive than the Minato ward. Should MBC pursue the Chiyoda ward sponsorship? Explain your reasoning.